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Send Omnisend campaigns from Odoo with contacts and orders already synced

Your Odoo contacts, audiences and campaigns stay matched with Omnisend, both ways. Products and sale orders export too, so Omnisend automations can work with real purchase data. This Omnisend Odoo integration runs every import and export from one account record.

  • Odoo 18.0 – 20.0
  • Community & Enterprise
  • Odoo.sh · On-premise
  • Odoo Online

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Email marketing work before and after the Omnisend Odoo integration

Without the connector by hand

  1. Copy new Odoo customers into Omnisend lists by hand
  2. Rebuild an Omnisend list every time a segment changes
  3. Retype or screenshot email designs to review them in Odoo
  4. Log in to Omnisend to check whether a campaign went out
  5. Upload product and order data for e-commerce automations yourself
  6. Guess which Odoo mailing lists came from Omnisend

With the connector automatic

  1. Export a contact and its consent from the partner record in one click
  2. Audiences sync both ways on a schedule you set, or when you run it
  3. Import Omnisend templates with their full HTML body
  4. A schedule you set refreshes campaign send status in Odoo
  5. Sale orders export on a schedule you set, products when you run the sync
  6. Omnisend-synced audiences are marked in the Odoo mailing list view

Contacts, audiences, campaigns and orders between Odoo and Omnisend

Every object the connector handles, which way it travels and what triggers it.

DataDirectionWhat happens & when
Contacts

A schedule you set exports contacts; imports run when you start them.
Audiences

On a schedule you set, or when you run the sync.
Audience membership

A schedule you set sends contacts into their Omnisend audience.
Segments and contact tags

You run the import from the operations wizard.
Email templates with HTML body

You run the template import.
Contact attributes

You run the attribute import before mapping fields.
Campaigns

You import them, or create and send one from Odoo.
Campaign send status

A schedule you set, or a manual refresh on the campaign.
Products and variants

You run the product sync when your catalog changes.
Product categories and images

Sent and imported with the product operations you run.
Sale orders

A schedule you set, plus an on-demand export.
Contact consent

Sent together with the contact export.

Map Odoo fields to Omnisend attributes

Contacts reach Omnisend carrying the values your campaigns filter and personalize on. The attribute list is imported from your Omnisend account, then you pair each Omnisend attribute with the Odoo contact field that holds the same information. Exports follow that pairing, so job title, phone or any custom attribute arrives filled in rather than empty.

Odoo Omnisend account form showing Odoo contact fields paired with Omnisend contact attributes

Run one import or export at a time

You decide exactly what moves and when. A single wizard lists every operation the connector supports, from contact, segment and template imports through to product and order exports. Choose one operation, run it, and nothing else is touched. That makes a first load easy to do in stages, and it lets your team repeat one piece after something changes in Omnisend.

Import and export wizard in Odoo listing the available Omnisend Connector operations

Keep audiences matched both ways

The groups your team builds in Odoo and the lists built in Omnisend end up holding the same people. Audience records sync in both directions on a schedule you set, and you can start the sync yourself whenever you want. Contacts assigned to an audience in Odoo are sent to the matching Omnisend audience, so marketing can target that group in a campaign.

Omnisend audiences list in Odoo with sync actions for each audience

Import Omnisend templates into Odoo

Designs your team already approved in Omnisend become reusable inside Odoo. The template import brings each Omnisend email template across with its full HTML body, so the layout and copy sit on the Odoo record for anyone to read. Campaigns you build in Odoo then pick one of those imported templates instead of starting from a blank editor.

Imported Omnisend email template open in Odoo with its HTML body content

Create and launch campaigns in Odoo

Your marketing team writes and sends Omnisend campaigns while working on Odoo data. A campaign record takes an imported template and a synced audience, then sends through Omnisend. Campaigns created in Omnisend can be imported as well, and a schedule you set refreshes their send status, so the Odoo list shows which ones have already gone out.

Odoo campaign form using a synced Omnisend audience and an imported email template

Open each campaign report in Omnisend

You read performance numbers at the source, one click away from the Odoo campaign. Opens, clicks and bounces are not copied into Odoo. Instead the campaign record carries a "View Report" button that opens that campaign's full report in Omnisend. What Odoo stores is the campaign itself and its send status, refreshed on a schedule you set or by hand.

Sent Omnisend campaign in Odoo with the View Report button that opens the Omnisend report

Export sale orders for e-commerce flows

Omnisend automations can act on what your customers actually bought. Odoo sale orders are exported to Omnisend on a schedule you set, and your team can send them on demand too. Products, variants and categories go across as well, which gives purchase-based automations and revenue tracking the catalog and order data they need.

Odoo sale order exported to Omnisend by the Omnisend Connector for e-commerce automations

Supported Odoo versions

Odoo versionEditionsHosting PriceLatest release
20.0 Community & Enterprise Odoo.sh · On-premise €179 No release notes Buy
19.0 Community & Enterprise Odoo.sh · On-premise €179 No release notes Buy
18.0 Community & Enterprise Odoo.sh · On-premise €179 No release notes Buy

Support for Omnisend Connector

The developers who build the app answer your tickets.

Open a ticket Opens our helpdesk with this app already selected
Free app support from purchase
60 days
First response in working hours, typical
4–6 hours
Support hours, 10:00–18:00 IST
Mon–Fri

Support policy Support after 60 days

How to connect Omnisend to Odoo

  1. Add your Omnisend account

    Open the "Accounts" menu under Omnisend and create a record. Paste the key shown in your Omnisend dashboard, which is what lets Odoo read and write your Omnisend data, then confirm the account.

  2. Set preferences and mapping

    On the account configuration, say what Odoo may create during an import, such as contacts and partners. Import your Omnisend attributes, then pair each one with the Odoo contact field that holds the same value.

  3. Load your existing data

    Before you depend on the schedules, bring the backlog across from the operations wizard. Import contacts, audiences and segments first, then export products and sale orders. Running one operation at a time lets you check each result.

  4. Send your first campaign

    Create a campaign in Odoo using an imported template and a synced audience, then send it through Omnisend. Afterwards, use the report link on the campaign record to read its results in Omnisend.

Questions before you buy

Not answered here? Talk to the team.

Yes, the connector runs on Odoo Community and on Odoo Enterprise, hosted on Odoo.sh or on your own server. It does not run on Odoo Online, because that platform does not accept third-party apps. We ship builds for Odoo 18.0, 19.0 and 20.0, and each Odoo version is packaged on its own.

No, records are matched on email address. A contact or customer that already exists in Odoo is updated in place, and a new record is created only when no Odoo record carries that email. Your existing partners keep their links and history instead of being replaced by a second copy.

Around one minute and thirty seconds for 10,000 contacts. The real figure depends on your network and how fast Omnisend answers each request. The work is handled in the background, so a large export does not tie up the rest of your Odoo session while it finishes.

The operation is retried, up to three attempts, and the error is written to an activity log. One failing record does not stop the others in the same batch, so the rest of the data still goes across. Old log entries are cleared after two months, which keeps the log easy to read.

Yes. Product categories, product variants and product images are exported to Omnisend along with the products themselves. In the other direction, Omnisend segments and contact tags are imported into Odoo. That catalog data is what makes Omnisend's e-commerce automations and revenue tracking usable with your Odoo records.

Yes. The account configuration controls the auto-creation of contacts and partners, so an import can update what you already have instead of adding records. Your other sync preferences sit on the same screen, which lets you start cautiously and open things up once you trust the results.

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